Archive for September 7th, 2012

The Captain And AUCW Go Bigtime

Tonite is the first nite of An Under Cover Weekend and the show has hit the bigtime! AUCW is now so big that it’s sparked backlash online! It’s a local music scene fight! Check out this article in and the resulting war of words in the comments section.

RIVERFRONT TIMES – The Problem with An Under Cover Weekend

While there were lots of points in this article for which I have strong opinions, there is one specific point that I feel is not remotely valid. The blog post’s author writes:

The AUCW shows are being promoted online ad nauseum. It’s smart business to advertise your show in any way possible, but the AUCW crew has gone into over-saturation mode, and it’s enough to make me want to skip the show in protest. The mystique of the event is damaged by multiple updates containing links to self-congratulatory videos explaining both the process and the characters. And the videos look good, but I’m not sure what they add to the experience. We just want to go to the show and have a good time.

This is a ridiculous statement. Complaining about too much online promotion for something is missing the point of the internet entirely. Promoting a local event like this is basically throwing a massive amount of shit against the wall and seeing if any of it sticks. Promotion isn’t an easy job, but these guys do a good job of making noise about this event. If the noise too loud for you, maybe take a step back.
And if you’re not interested in watching an online video about the history of AUCW, then don’t watch it. I’m only attending my second year of AUCW and I enjoying seeing a bit about the beginning. Hell, I posted the first two videos on my Tuesday blog and the final three installments are equally interesting. Check them out here.
That entire paragraph boils down to one complaint: AUCW is getting too big. Which I guess shouldn’t surprise me, as it’s the other point of the internet:



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